From 6 November to 22 December 1872, Jules Verne’s Around the World in Eighty Days is serialized in Le Temps. The review’s circulation booms, and shipping lines and railroads vie to be mentioned in the text, a phenomenon sometimes regarded as the first example of product placement. In an example of the intersection of commerce and literature, the novel contains a host of references to contemporary businesses and products. Image: Restored photograph of Jules Verne by Félix Nadar circa 1878. This image is in the public domain in the United States as its copyright has expired.
BRANCH is an open-access publication 