The fifty-year Jubilee of Indian tea was celebrated in the Spring and Summer of 1887, coinciding precisely with Queen Victoria’s Golden Jubilee. This Jubilee had nothing to do with Victoria per se, but rather the commercial anniversary invented Indian/Ceylon tea as an icon of imperial Britishness. Industry leaders used 1887 to highlight specifically two key events in tea’s commercial and imperial history, the first moment tea arrived in Britain from Assam (1837) and the first time (April 1887) that tea from both India and Ceylon surpassed imports from China. They explained the later development by arguing that Britons had learned to appreciate modern industrial production and plantation agriculture more than old-fashioned and dirty Chinese modes of production. The Jubilee thus marked publicly how and when tea became a mass-produced and consumed imperial product.
Claudia Nelson, “Mass Media Meets Children’s Literature, 1899: E. Nesbit’s The Story of the Treasure Seekers“
Looking both backward and forward, E. Nesbit’s The Story of the Treasure Seekers stands at the intersection of Victorianism and modernism. The novel crosses borders in another sense as well: in its handling of references to advertising, newspapers, and iconic historical events, it highlights the extent to which fact and fiction, reportage and mythmaking, alike depend upon artifice. The publication of Nesbit’s breakthrough work, which foregrounds the importance of mass culture to middle-class children’s imaginations, marks a historical change in perceptions of children’s relationship to consumerism.